Lady_Dior has been posting photo links and dropping clues for us. It started on 4/24 with a link to a photo of French actress Marion Cotillard perched atop the Eiffel Tower with a stunning black Dior bag. A few days later, another photo–this one zoomed in to show her hugging her bag tightly while backed up to one of the tower’s steel beams. She has this scared look in her eyes. The next day, shots are heard on the Eiffel Tower.

The story contines with a post that tells us: “Christian Dior dressed Marlene Dietrich in Hitchcock’s “Stage Fright”. Lady Dior in a dark thriller is coming soon…”

And today, a new clue: “Remember this secret number: N°751B43.” Now, I don’t have any Dior bags, but I know that Louis Vuitton bags are numbered inside, and the number lets you know the date the bag was made, and often where the bag was made. So, here are my questions:

1) Are Dior bags numbered, and if so, what does the number mean?

2) Do you recognize the bag in the ad, and is it a new style or an existing one?

3) Do any of the other clues mean anything to you?

I do think this is Completely Fabulous marketing!

I love the whole adventure story theme, and I have seen other companies do something similar, but not on twitter. There was another French bag company that did a Web-based story in black and white video. I can’t remember who it was, so if you know please reply to this post. I searched Lamarthe and Longchamp but it doesn’t seem to be one of those. From what I recall it was a bag not often seen here in the US.

Anyone?

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