Thirty-nine and holding takes on a whole new meaning with last week’s debut of Victoria Secret’s 2008 Fantasy Bra. Encrusted with 39 hundred gems, including 3,575 black diamonds, 117 full-carat round cut diamonds, and 34 rubies, the brassiere de resistance weighs in at 1,500 carats.

Two pear-shaped black diamonds with a combined size of 100 carats form the focal point of this spectacular creation by celebrity jeweler Martin Katz. Watch as Brazilian supermodel Adriana Lima unveils this studded sparkler for the Victoria’s Secret Christmas catalogue.

Priced at a cool $5 million, this over-the-top gift is sure to make someone’s holiday season the merriest ever.

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Cell with benefits

vertu-cell.jpgNon-verbal cell phone communication. An oxymoron? Not anymore.

Vertu’s Signature Diamond Phone speaks volumes, even when you set it to silent. For starters, it’s a world-class accessory, crafted in the haute joaillerie tradition. Averaging 7.2 carats, the phone contains 923 precious stones—a combination of pink diamonds, pink sapphires and rubies—and takes a skilled craftsman a full month to hand set.

That button? Oh, that’s the 24/7 global concierge service, ready to book everything from your restaurant reservations to private jet transport. And one more click will back up your data to ultra-secure servers maintained in an ex-military bunker in the U.K.

Made to order, the sticker price on this rose gold beauty is $73,000. Those who prefer a more subtle statement can lop off a zero and still get one of Vertu‘s exceptionally engineered models, sans stones.

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