Lady Dior mystery on twitter
Today, while trolling for luxury tidbits to share with my @luxurywriter followers on twitter, I noticed a new twitter account (started April 24th) named @Lady_Dior. It appears this is actually Dior the company, and they’ve come up with this intriguing adventure mystery that they are playing out on twitter.
Convinced that Dior is doing some kind of reveal on twitter, like any good journalist, I went looking for expert sources. First stop: my fellow bag lovers at the Purse Forum where I am counting on the Dior Divas to help me fill in the blanks. (I’m more of a LV Lady myself).
Lady_Dior has been posting photo links and dropping clues for us. It started on 4/24 with a link to a photo of French actress Marion Cotillard perched atop the Eiffel Tower with a stunning black Dior bag. A few days later, another photo–this one zoomed in to show her hugging her bag tightly while backed up to one of the tower’s steel beams. She has this scared look in her eyes. The next day, shots are heard on the Eiffel Tower.
The story contines with a post that tells us: “Christian Dior dressed Marlene Dietrich in Hitchcock’s “Stage Fright”. Lady Dior in a dark thriller is coming soon…”
And today, a new clue: “Remember this secret number: N°751B43.” Now, I don’t have any Dior bags, but I know that Louis Vuitton bags are numbered inside, and the number lets you know the date the bag was made, and often where the bag was made. So, here are my questions:
1) Are Dior bags numbered, and if so, what does the number mean?
2) Do you recognize the bag in the ad, and is it a new style or an existing one?
3) Do any of the other clues mean anything to you?
I do think this is Completely Fabulous marketing!
I love the whole adventure story theme, and I have seen other companies do something similar, but not on twitter. There was another French bag company that did a Web-based story in black and white video. I can’t remember who it was, so if you know please reply to this post. I searched Lamarthe and Longchamp but it doesn’t seem to be one of those. From what I recall it was a bag not often seen here in the US.
Anyone?
Bag bonanza
Jennifer’s my new best friend.
When I spotted a must-have bag on Bag Borrow or Steal, I got her on the phone and she assured me that I’d have it the very next day, in time for my overseas flight. That’s what best friends do.
Another reason Jennifer’s my BFF: She has access to a closet brimming with designer styles. And she lets me borrow whatever I want, whenever I want it, for as long as I want to wear it.
She’ll let you do it, too. Choose from 3,000 bags with names like Louis Vuitton, Marc Jacobs and Prada. Keep them for as little as a week, or opt for a longer get-to-know-you-better session. There’s a modest price to pay, but you won’t even think twice. Just consider it a thank you gesture for your new best friend.
First, I borrowed a stunning red lizard clutch by Kara Ross, which would have cost me upward of $2000 to buy. My price: a mere $51 a week. I wore it to a charity event and then blissfully returned it to its owner. It made the outfit, and it was such a smart way to accessorize a one-night stand.
Today, I’m enjoying the Exception tote by Lamarthe in black leather. It’s buttery soft and oh-so-chic. We’re en route to Europe, and if the first day of our relationship is any indication, I think I’ll end up stealing this bag so we can travel together more often.
Icing fight
Everyone has a childhood favorite. Cake, that is. Mine’s German Chocolate.
When I went home this weekend to celebrate my mom’s birthday, I wanted to present her with one. Trouble is, her recipe is so fabulous, I was a bit hesitant to bring someone else’s to the table for fear that it might not measure up to the memories. But when a friend tipped me off to Jean-Jacques Bakery, and I discovered they do a German Chocolate, I rolled the dice. Good roll. We literally fought over the extra dabs of icing.
The bakery’s on a fabulous strip of Richmond’s Cary Street, a stylish swathof one-off shops known as Carytown. I picked up a reverse-painted Robert M. Weiss Shih Tzu coaster at Janet Brown, oogled a Rebecca Minkoff bag at Que Bella, and lunched at Can Can Brasserie. — Hats off Skirts up to their Parsnip Soup with Apple Butter, Hazelnut, and Rosemary Oil.
Take the cake
Every party deserves a fabulous bag. Here’s one that’s sure to claim center stage at your next soiree. Once you open up the handles of this delicious little number, everyone will be digging in to see what all the fuss is about.Lipstick and liner pale in comparison to the contents of this zebra-striped beauty. Layers of chocolate decadence, caramel toffee buttercream, and silky chocolate buttercream come together to create an accessory that will be the talk of the town long after the party platters have been whisked away.
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